Propeller Industries

Mark Ramadan

Supporting The Journey of an Entrepreneur

Mark Ramadan was in college when he co-founded Sir Kensington’s (Sir K’s), a condiment company with the mission of bringing integrity and charm to ordinary and overlooked food. Within a few years, Sir K’s was poised to close a $2.5M seed round of funding. Mark knew Sir K’s finance and accounting needed more sophistication. He wanted to organize his financials, improve cash flow, and gain better insights into his company. He turned to Propeller, which supported Mark and Sir K’s through its eventual acquisition by Unilever. By working together, they forged a trusted bond that held as he continued his entrepreneurial adventure.

Post-acquisition, Mark was brought in as CEO of Hu, a chocolate and snacking company on a mission to help everyone get back to human by combining unbeatable taste with ultrasimple ingredients. This was a more mature business prepared for big growth. In order to take Hu to the next level, he again needed a financial partner that could handle the rigors of establishing processes and best practices. Propeller was, and still is, that partner. 

“Since we had the right systems and processes in place and an experienced partner like Propeller at Sir K’s, I could focus on other areas of the business that led to our growth and our ultimate sale. As I began my CEO role at Hu, Propeller was one of my first calls.”

Mark Ramadan

Founder

2008
Mark tests condiment recipes at Brown University
2010
Mark launches Sir Kensington's
2013
Mark engages Propeller
2014
Sir Kensington's closes $2.5M seed round
2014
Propeller's actions

Set Accounting Processes & Organized Financials

Built Budget and Inventory Models

Tracked AR Factoring

Organized Trade Spend Costs

2015
Sir Kensington's closes $8.5M Series A led by Verlinvest
2015
Propeller's actions

Created an Investor-Ready Model during Due Diligence

2016
Sir Kensington's closes $9M Series B led by Verlinvest
2016
Propeller's actions

Helped Sir K’s Identify, Hire, and Onboard Their First CFO, Monisha Khushalani

2017
Unilever acquires Sir Kensington's
2017
Propeller's actions

Supported Acquisition via Organizing Past Financials and Future Projections

2019
Mark becomes CEO of Hu
2020
Mark hires Monisha as Hu's CFO
2020
Mark and Monisha engage Propeller
2020
Propeller's actions

Supported Hu’s Netsuite Migration & Report-Building to Accurately Account for Inventory Management

Setup Inventory Accounting Processes, Systems Transition & Training (Bill.com/Expensify)

Updated Financial Model and KPIs, and Developed Dynamic Reporting

Provided Transactional Accounting Services During Key Acquisition Period

2021
to present
Mondelez International, Inc. acquires Hu's parent company
2021
to present
Propeller's actions

Continues to be a Trusted Advisor for Mark and Monisha Providing Day-to-Day Accounting Support

“I remember having many meetings with Propeller, trying to think through the right way to build an investor-ready model. The experience that the team brought definitely put us on much firmer footing for talking through the numbers and feeling confident that the plan we put in front of a professional investor was acceptable.”

Mark Ramadan

Founder

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