
Financial Services for CPG Startups
Amplify your line of sight with a team of financial experts who know your industry inside and out.


Partnering with CPG Brands to Accelerate Growth
Armed with years of data working with startups like yours, we know what it takes to make a consumer packaged goods business successful. Propeller provides accounting solutions, financial planning and analysis, trade spend support, inventory management, and fundraising advisory for venture-stage CPG companies that are ready to take their business to the next level.
Improve Cash Flow
Stabilize your cash flow and extend your runway with expert foresight that anticipates future needs.
Simplify Trade Spend Management
Using our proprietary tech platform, we synthesize and visualize your data and provide a specialized team to help with disputes, insights, and advice.
Secure Funding
Raise more money by leveraging our team to help you pick the right partner who aligns with your vision and negotiate terms.
Connect With Industry Experts
Get expert advice from the Propeller team to navigate the changing CPG industry dynamics.
Streamline Inventory Management
We’ll help you evaluate, select, and implement the optimal system for your business’s needs.
Run Your Business With Confidence
We’ll equip you with the tried-and-tested knowledge to make smarter sales and financial decisions.
Featured Team
Meet your new financial partners: Propeller’s CPG team, who brings industry-specific expertise you won’t find anywhere else.


Katarina Abri
Vice President of Finance

Alyssa Adams
Chief Financial Officer

Rachel Apodaca
Associate Director of Accounting

Preeti Bingham
Senior Director of Finance

Sam Dimmick
Associate Accounting Manager

John Glassford
Chief Financial Officer

Steven Ostrom
Director of FP&A

Samantha Paluba
Senior Accounting Manager

Kristin Simon
Associate Director of Accounting & Accounting Team Lead
