Financial Services for CPG Startups
Amplify your line of sight with a team of financial experts who know your industry inside and out.
Partnering with CPG Brands to Accelerate Growth
Armed with years of data working with startups like yours, we know what it takes to make a consumer packaged goods business successful. Propeller provides accounting solutions, financial planning and analysis, trade spend support, inventory management, and fundraising advisory for venture-stage CPG companies that are ready to take their business to the next level.
Improve Cash Flow
Stabilize your cash flow and extend your runway with expert foresight that anticipates future needs.
Simplify Trade Spend Management
Our specialized team will extract and analyze your trade spend data to provide insights and advice, and assist with disputes.
Secure Funding
Raise more money by leveraging our team to help you pick the right partner who aligns with your vision and negotiate terms.
Connect With Industry Experts
Get expert advice from the Propeller team to navigate the changing CPG industry dynamics.
Streamline Inventory Management
We’ll help you evaluate, select, and implement the optimal system for your business’s needs.
Run Your Business With Confidence
We’ll equip you with the tried-and-tested knowledge to make smarter sales and financial decisions.
Featured Team
Meet your new financial partners: Propeller’s CPG team, who brings industry-specific expertise you won’t find anywhere else.
Katarina Abri
Vice President of Finance
Alyssa Adams
Chief Financial Officer
Rachel Apodaca
Associate Director of Accounting
Preeti Bingham
Senior Director of Finance
Sam Dimmick
Associate Accounting Manager
Steven Ostrom
Director of FP&A
Samantha Paluba
Senior Accounting Manager
Kristin Simon
Associate Director of Accounting & Accounting Team Lead
Justin VanAntwerp
Vice President of Finance
From a big picture perspective, the Propeller team brings the right balance of IQ and EQ. They don't just manage our business and books. They align with us from a cultural perspective. Since working with Propeller, I've gained trusted advisors who provide me with peace of mind, confidence, and clarity - allowing me to make smarter decisions that led to our success.
Morgen Newman|CEO and Co-Founder, CORA
The professionalization on the finance side of Shire City came with bringing in outside support through an introduction to Propeller Industries, who has been phenomenal to work with. I knew how to divide and conquer what needed to be addressed on the finance side of things, but the actual execution of accounting still needed to still be done, so we deployed the right lineup of support to get that professionalized and in a place where we could then set out on fundraising.
Kim Allardyce|CFO, Shire City Herbals
We are so fortunate to have the world's best team, including Propeller, as a trusted partner. All the best is still yet to come, and I hope that between Moonshot and Planet FWD, I will be keeping your team very busy for many years to come!
Julia Collins|Founder and CEO, Planet FWD