Financial Services for E-commerce Businesses

Gain valuable insights and greater visibility into your financials to propel your company forward.

Supporting DTC Brands in a Competitive Online Marketplace

Trying to grow your business while managing the complexities of inventory, logistics, supply chains, and marketing is no easy task. Let us lessen your load. We work with you to drive customer retention and engagement, develop omnichannel strategies, evaluate pricing models, and more. Our team of premier accounting, finance, inventory management, and fundraising experts will help you overcome challenges and harness your full potential.

Obtain Clear Visibility into Your Financial Health

Through improvements to your accounting and financial planning processes and professionalized budgeting and forecasting, you’ll have the foundational elements to operate your business with ease.

Improve Inventory Management and Supply/Demand Planning

We’ll help you evaluate, select, and implement the optimal IMS for your company’s needs and assist with demand forecasting and production planning.

Create a Roadmap For Success

Together, we can pave a path to profitability by identifying industry benchmarks, projections, and targets for your marketing KPIs, like customer acquisition cost or lifetime value.

Get Fundraising and M&A Support

Pitching to investors, pursuing full-scale financing, or thinking about selling? We’ll guide you through each step of the process.

Access Valuable Community Connections

Tap into Propeller’s expansive network of investors, strategic partners, and other entrepreneurs that can support you and your business.

Run Your Business With Confidence

Gain a thought partner you can trust to help you to bring your products to market, make more intelligent business and financial decisions, and future-proof your brand.

Discover Our Services

Featured Team

Meet your new financial partners: Propeller’s e-commerce team, who have some of the deepest institutional knowledge you'll find anywhere.

Katarina Abri

Katarina Abri

Vice President of Finance

Alyssa Adams

Alyssa Adams

Chief Financial Officer

Anthony Cisneros

Anthony Cisneros

Senior Director of FP&A

Keith Ginel

Keith Ginel

Vice President of Finance

Meg Ludlow

Meg Ludlow

Senior Accounting Manager

Amanda Morgenstern

Amanda Morgenstern

Vice President of Finance

Steve Murphy

Steve Murphy

Senior Accounting Manager & Accounting Team Lead

Kristin Simon

Kristin Simon

Associate Director of Accounting & Accounting Team Lead

Meet Our Leadership Team

Kevin Fisher

We knew we needed professional financial help in order to continue to grow. We were considering three competitors but chose Propeller because I felt good about the people, experience, and reputation as the best-in-class. It was worth the investment to know that we were setting ourselves up for long-term success. Propeller provides the confidence and clarity to know we can execute on our plan and frees me up focus on other areas of the business where I can add value.

Kevin Fisher|President, Jennifer Fisher Jewelry
Coulter Lewis

We wouldn't be the successful company we are today without the guidance and support from the Propeller team. We engaged with them early on, ensuring that our complex finance and accounting systems and processes were set up correctly. Not only did this allow me to operate the business more efficiently, but it gave us an advantage when it came time to raise money, knowing that our books were in order. With Propeller, I have a trusted partner I can count on -- helping to navigate through board meetings, hiring challenges, fundraising, financing, and much more. They have been fantastic to work with!

Coulter Lewis|Founder & CEO, Sunday

Looking for financial services and leadership that grows with you? Let’s chat. Schedule a free consultation today.

Talk to an Expert