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Propeller Helmet HEADSHOT

Elle Treglia Trade Deduction Analyst

Elle arrived at Propeller with over 8 years of CPG trade promotions knowledge and a BA from Montclair State University.  Elle began her career at Boulder Brands, coding promotional activity. As the company expanded by purchasing 3 more brands, she became a Senior Deductions Analyst. She spent her years there learning the skills needed to read into the depths of promotional activity but more importantly discovered a love of CPG trade. Elle then began at Nestle, working in the Gerber Division. There, she reported on both current and projected promotional spend budgets while leading a deductions team. Elle spent her time at Nestle discovering the in-depth reporting side of trade promotion activity and how to forecast trade spend budgets. Elle later joined Pinnacle Foods as a Senior Trade Analyst and assisted with reporting ROI on specific promotions, then presenting findings with suggestions on how to utilize the funds more efficiently. Ultimately, she realized her passion is to see the difference that reporting can make for a brand and its success (especially start-ups). When she’s not at her desk you’ll find Elle advocating for autism awareness and leaping down waterslides with her kids.