Melissa Wait Director of Finance
Melissa joins Propeller with seven years of experience using financial insights to grow CPG brands. She discovered her entrepreneurial-spirit when she built Hope Foods’ Finance & Accounting function from the ground up. At Hope, she implemented company-wide and department-specific KPIs that supported and led the company as sales grew, year-over-year. Melissa wore many hats to support and grow Hope’s Operations, Sales, Marketing, and HR functions and gained experience in equity/debt financing, strategic short & long-term planning, revenue/pricing optimization, demand planning, organizational development, brand positioning, procurement, and innovation.
After Hope, Melissa joined the Siggi’s team where she dove deep into Sales & Marketing operations. She implemented a Sales & Trade Planning tool and process that led to better insights for revenue opportunities and trade optimization. She partnered with Sales to implement a price increase, optimize broker terms, and improve new product launches.
When Melissa isn’t harnessing the power of data to help companies grow, you can usually find her rocking out a concert or exploring a restaurant in the East Village. Born and raised in Texas, don’t be surprised when she drops the occasional “y’all.”