Samuel Leichman Director of Finance
Sam brings a wide range of finance experience to Propeller, but with a particular focus on retail and consumer product e-commerce. After starting his career in M&A investment banking, Sam worked at the modern furniture retailer Design Within Reach. He quickly ascended in the ranks of FP&A and ultimately reported to the CEO. In less than five years, he helped DWR double their sales and number of brick-and-mortar stores.
Subsequently, Sam co-founded LivingPlug, a consumer hardware product. He served as Operations and Finance Lead, where he was instrumental in the company’s formation by spearheading it’s growth from concept to overseeing a Kickstarter campaign, from fundraising to launch, and from e-commerce to retail distribution.
Sam is inspired to work with smart and passionate colleagues while helping the team achieve its collective goals (both P&L and non-financial). To that end, he has always believed that the finance role should be a business partner as opposed to a score keeper.
Sam lives with his wife Christina in Sausalito and enjoys sailing and mountain biking.