Propeller Industries

Strategic Financial Services for High-Growth Companies

Propeller Industries is an enterprise-grade financial partner that empowers the most ambitious companies to reach their full potential.

Trusted by 1,000+ Premier Businesses

Who We Are

We’re builders, entrepreneurs, and problem-solvers who draw our inspiration from the incredible leaders we serve.

Nearly 15 years ago, we set out to find a better way to help the country’s highest-potential startups navigate the financial hazards that follow their first institutional funding.

Today, Propeller’s 350+ full-time professionals on three continents are proud to be considered the premier finance and accounting partner to many of the most iconic emerging companies in every category we specialize in.

What We Do

Financial vitality is the foundation of every successful business. But managing your company’s finances requires multiple skillsets across different roles with inconsistent workflows. Propeller was built to solve this problem.

Our fractional model offers a dynamic workforce solution that provides a cost-effective alternative to hiring full-time talent too early.

We are more than an outsourced CFO and accounting provider. With experienced talent in specialized roles and the flexibility to adapt as your needs evolve, we are your long-term partner in growth.

Our service is anchored by a best-in-class technology platform, coupled with unparalleled data and workflow optimization tools, giving you the visibility and confidence to make smarter decisions.

Financial Support
Tailored For You

CPG Startup Guidance

Consumer Packaged Goods

Need support with trade spend, cash flow, inventory management, accounting, or forecasting?

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E-commerce Financial Advice

E-Commerce

The DTC landscape has transformed over the last several years, and our team has been on the front lines navigating these changes.

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SaaS Startup Expert

Technology

In the age of digital transformation, technology companies are moving at lightning speed.

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Outsourced CFOs

Professional Services

Gain the financial visibility and discipline you need to maintain a profitable, high-growth company.

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Proprietary crypto accounting and financial statements

Blockchain

Trust Propeller to help you break down blockchain’s complex financial and regulatory framework and ensure you’re compliant with industry-specific rules and regulations.

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"When I decided to sell the business I had poured the past 10+ years of my life into, I couldn’t have asked for better partners than Propeller to help guide us to the finish line. They truly became part of our core team and were as invested personally in our success as we were. From evaluating early investment offers to helping vet and select our investment bankers to helping draft our CIM (and sometimes playing the role of therapist as I weighed my financial future), their extensive expertise in CPG transactions gave me the information and confidence I needed to make sound decisions."
Chris SalmFounder and CEO, Gilbert's Craft Sausages
Chris Salm
"Propeller was a phenomenal partner through a complicated financing, where we changed course at the eleventh hour of a deal due to circumstances beyond our control. We relied heavily on their team to guide us through the crucial next steps, as they helped us reconfigure our financing strategy to solve the short-term cash needs. Propeller was instrumental in evaluating different financing options and recommending strategic investors to help the company continue its growth trajectory. Their invaluable perspective immediately following the false start led to a far better fundraising outcome, positioning our company for success."
Bill DeaconCo-Founder and CEO, Eastern Standard Provisions Co.
Headshot of Bill Deacon
"Propeller came highly recommended by a trusted partner given their successful track record and experience scaling DTC businesses like Parade. Since engaging with them pre-launch, Propeller has been there for us every step of the way. It's been extremely valuable having both the tactical day-to-day finance and accounting support and the strategic mentorship that we get from the relationship!"
Cami TéllezCEO, Parade
Headshot of Cami Tellez
"Propeller helped me understand the potential sale price and whether or not to run a larger process and prepare materials. They coached me and participated in key discussions and negotiations. Most importantly, they provided expert counsel along the way and incredible moral support. I simply couldn’t have done it without them."
Lynn GrahamFounder of Beekeeper Marketing
Headshot of Lynn Graham
"The question that Propeller helped us solve was, ‘Do we grow or remain a lifestyle business?’ If it were not for their guidance, we would not have had the experience or expertise to raise money, conduct proper due diligence, acquire a business and eventually assemble a Board. They have our financial back. Propeller is family."
Helen RussellCo-Founder & Executive Chair, Equator Coffees
Helen Russell
"Since we had the right systems and processes in place and an experienced partner like Propeller at Sir Kensington's, I could focus on other areas of the business that led to our growth and our ultimate sale. As I began my CEO role at Hu, Propeller was one of my first calls."
Mark RamadanCEO, Hu
Headshot of Morgen Newman
"From a big picture perspective, the Propeller team brings the right balance of IQ and EQ. They don't just manage our business and books. They align with us from a cultural perspective, Since working with Propeller, I've gained trusted advisors who provide me with peace of mind, confidence, and clarity - allowing me to make smarter decisions that led to our success."
Morgen NewmanCEO and Co-Founder, Cora
Headshot of Morgen Newman
"The professionalization on the finance side of Shire City came with bringing outside support through an introduction to Propeller Industries, who has been phenomenal to work with. I knew how to divide and conquer what needed to be addressed on the finance side of things, but the actual execution of accounting still needed to be done, so we deployed the right lineup of support to get that professionalized and in place where we could then set out on fundraising."
Kim AllardyceCFO, Shire City Herbals
Headshot of Kim Allardyce
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"When I decided to sell the business I had poured the past 10+ years of my life into, I couldn’t have asked for better partners than Propeller to help guide us to the finish line. They truly became part of our core team and were as invested personally in our success as we were. From evaluating early investment offers to helping vet and select our investment bankers to helping draft our CIM (and sometimes playing the role of therapist as I weighed my financial future), their extensive expertise in CPG transactions gave me the information and confidence I needed to make sound decisions."
Chris SalmFounder and CEO, Gilbert's Craft Sausages
Chris Salm
"Propeller was a phenomenal partner through a complicated financing, where we changed course at the eleventh hour of a deal due to circumstances beyond our control. We relied heavily on their team to guide us through the crucial next steps, as they helped us reconfigure our financing strategy to solve the short-term cash needs. Propeller was instrumental in evaluating different financing options and recommending strategic investors to help the company continue its growth trajectory. Their invaluable perspective immediately following the false start led to a far better fundraising outcome, positioning our company for success."
Bill DeaconCo-Founder and CEO, Eastern Standard Provisions Co.
Bill Deacon
"Propeller came highly recommended by a trusted partner given their successful track record and experience scaling DTC businesses like Parade. Since engaging with them pre-launch, Propeller has been there for us every step of the way. It's been extremely valuable having both the tactical day-to-day finance and accounting support and the strategic mentorship that we get from the relationship!"
Cami TéllezCEO, Parade
Cami Téllez
"Propeller helped me understand the potential sale price and whether or not to run a larger process and prepare materials. They coached me and participated in key discussions and negotiations. Most importantly, they provided expert counsel along the way and incredible moral support. I simply couldn’t have done it without them."
Lynn GrahamFounder of Beekeeper Marketing
Lynn Graham
"The question that Propeller helped us solve was, ‘Do we grow or remain a lifestyle business?’ If it were not for their guidance, we would not have had the experience or expertise to raise money, conduct proper due diligence, acquire a business and eventually assemble a Board. They have our financial back. Propeller is family."
Helen RussellCo-Founder & Executive Chair, Equator Coffees
Helen Russell
"Since we had the right systems and processes in place and an experienced partner like Propeller at Sir Kensington's, I could focus on other areas of the business that led to our growth and our ultimate sale. As I began my CEO role at Hu, Propeller was one of my first calls."
Mark RamadanCEO, Hu
MARK RAMADAN
"From a big picture perspective, the Propeller team brings the right balance of IQ and EQ. They don't just manage our business and books. They align with us from a cultural perspective, Since working with Propeller, I've gained trusted advisors who provide me with peace of mind, confidence, and clarity - allowing me to make smarter decisions that led to our success."
Morgan NewmanCEO and Co-Founder, Cora
Morgan Newman
"The professionalization on the finance side of Shire City came with bringing outside support through an introduction to Propeller Industries, who has been phenomenal to work with. I knew how to divide and conquer what needed to be addressed on the finance side of things, but the actual execution of accounting still needed to still be done, so we deployed the right lineup of support to get that professionalized and in place where we could then set out on fundraising."
Kim AllardyceCFO, Shire City Herbals
KIM ALLARDYCE
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Propeller Industries

© 2023 Propeller Industries, LLC

Propeller Industries is not licensed by the state of California and the accounting services being offered do not require a state license.

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