Full-stack finance teams that grow with you.
Data from 18 years and 1,500+ companies turned into foresight.
Finance systems built right from the start.
The intelligence layer behind every partnership.
Built for companies at the stage where finance becomes foundational.
Trade spend, inventory, and retail complexity managed.
Profitable DTC growth, built on real unit economics.
Finance infrastructure that scales with your ARR.
Built for telehealth, subscription retention, and multi-channel margins.
Cash flow and margins managed for service businesses.
Finance expertise for the infrastructure of Web3.
Proof of what embedded partnership delivers.
Analysis and perspective on finance and AI.
Past editions of Propeller's newsletter.
Expert teams that grow with you from seed to exit. Transformation services to help you scale. Financial intelligence built from 18 years of working inside 1,500+ companies that have created $100B+ in enterprise value, 26 unicorns, and 230+ exits. This is how great entrepreneurs build great companies.
The future of finance isn't headcount. It's infrastructure that gets smarter over time.
Hire a CFO → Add a controller → Scale. It worked when finance meant compliance and reporting. What’s needed now is an operating system; one that learns continuously, validates AI against audit standards, and won't reset when someone leaves.
3-6
Months lost to hiring and onboarding processes
$200K+
Loaded cost with an in-house W2 hire
1<
Single viewpoint and career experience
Propeller is your full-stack finance function. Dedicated teams over contractors, agentic workflows over manual process, cross-portfolio benchmarking over silos. A platform shaped by 18 years of expertise and judgment no algorithm can replicate.
1,500
Clients served and grown, including 24 unicorns
$3-300m
A system that scales as you grow
250
Full-time, in-house professionals
We deliver the full financial stack. Not fractional or part-time, but integrated, scalable, and accountable. Our teams embed as trusted partners into your operations, board meetings, and strategic decisions, with people and data that make your W2 teams flexible and scalable.
Seasoned CFOs, controllers, and analysts orchestrating finance-grade AI that gets smarter with every interaction and compounds in value. Human judgment amplified and accountable, not replaced.
Build the foundation before you need it. Platform selection, implementation oversight, and AI readiness. Finance, redesigned for agentic workflows and amplified human insight.
With cross-portfolio data, AI-driven analysis, and milestone-based benchmarking, you always know where you stand: no matter which system runs your books.
Your ERP is your choice. Your intelligence layer is Propeller.
Our fully configurable, AI-powered, financial intelligence platform
Stores
2,300+
Funding
$47.5M
Hero Bread • Building Financial Systems That Scale
Pets served
1.2M
Raised (seed + Series A)
$25M
Dutch Pet • Big challenges and big ambitions
Multi-round fundraises. PE ownership. Complex verticals where one misstep costs months of momentum. Propeller is built for companies at the stage where finance becomes foundational.
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Master trade spend and retailer economics before they eat your margins.
Understand what customers actually cost to acquire, keep, and serve.
Prove efficient growth and manage burn for investors who've seen it all.
Know which clients and projects drive profit—and which ones don't.
Navigate reimbursement complexity, regulation, and capital requirements.
Manage volatile treasuries and regulatory uncertainty in real time.
Tab to the active metric, then use the left and right arrow keys to move between metrics.
1,500+
Clients served
18+
Years of experience
26
Unicorns partnered with
$100B+
Enterprise value created
$29B
Raised by clients
230+
Exits
1,500+
Clients served
18+
Years of experience
26
Unicorns partnered with
$100B+
Enterprise value created
$29B
Raised by clients
230+
Exits
Connect with our seasoned experts to discuss how we can take your finance and accounting to the next level.
Find out if we're the right fit in under 30 minutes
A question, a referral, or something else entirely
One World Trade Center 285 Fulton Street,
21st Floor, New York, NY 10007
Phone/Fax: 888-552-5710
Someone from our team will be in touch within one business day.
What to expect next:
Proof of what embedded partnership delivers
“The biggest value Propeller brings is creating a strong sense of community. I always know I can access whoever I need based on their level of expertise. And I know they’re there to help me when I am super-stretched or if I need to solve problems.”
Monisha Khushalani
Chief Financial Officer
In the meantime, take a look at our case studies to see how similar businesses have found success partnering with Propeller.
Proof of what embedded partnership delivers
"I'd never sold a company before. I didn't know where to start. I've seen colleagues and competitors go through acquisitions who did not have a great experience. Fortunately, with Propeller, I felt supported strategically, tactically, and emotionally."
Lynn Graham
Founder, Beekeeper Marketing