Propeller Industries

Bill Brady

Chief Financial Officer

Bill Brady joined Propeller Industries with deep experience building and scaling early-stage companies.

He has held C-level roles at four startups, and scaled operations across three continents. Bill has served on three corporate and two non-profit boards, and built operations in China, Ukraine, and the U.S.

A native to Southern California, Bill went to USC for his undergrad degree, and started his career at an intensive management rotation program at Boeing.  He then integrated a $1.8B acquisition for Fox Television, before moving to Silicon Valley where he joined a 46 person startup, Paragon Software, that was acquired 3 months later for $500MM.  He was then hooked on startups.

Bill has built teams and companies across industries.  As President of the eCommerce company, IDR Holdings, Bill raised investment and took the company to profitability in Year 1, driving $4.5M in revenue in IDR’s first 18 months.  Growth soared as revenue doubled in Year 2, propelling the company’s brand Arabella Bouquets to the second largest category seller on Amazon.

As CFO and CEO at Aequion, a water technology company in California, Bill took the company from pre-revenue to a revenue-generating company approaching cashflow positive during his first year of tenure, increasing the company’s valuation 180% in 12 months.

As CFO and CEO of a digital media company in New York, he joined as the startup was weeks from bankruptcy. He brought together the executive team, charted a course to pivot the company from print media to digital media, prepared a step-by-step plan, which he took to existing investors to fund incrementally as the company reached milestones.  The turnaround was a success, and Clean Plates remains a dominant force in the heathy eating space of digital media.

As CEO at Progeny Solar, Bill led the international manufacturing company through pilot manufacturing in China and launched full-scale production of high quality solar panels in Ukraine, shipping product to customers throughout Europe until Ukraine’s revolution.

Earlier, Bill led financial operations during the startup of an 800-person robotic company in Massachusetts for Evergreen Solar, as the company increased revenue to $275M from $110M in 1 year.  He then led business and strategic planning for their international expansion into Asia with the start-up of a 1,500-person joint venture in China.

Bill holds an MBA in Finance and Strategy from the Wharton School at the University of Pennsylvania, and received a B.S. in Business Administration from the University of Southern California.  He lives near Boston with his wife, Nadya, their two girls, Sophia and Kendell, and their dogs, Happy and Piper.