Blockchain & Web3
Crypto-native finance. Institutional-grade credibility.
Crypto moves fast. Token economics, on-chain transactions, evolving tax treatment; your infrastructure has to keep pace. We've built frameworks across hundreds of companies. This is how we work.
Blockchain and Web3 companies we’ve partnered with
Why founders in blockchain build with Propeller
Your balance sheet holds assets that didn't exist a decade ago. Investors want GAAP-ready statements. Regulators want audit trails. Tax treatment shifts quarterly. A finance function that keeps up takes more than a generalist team.
We've spent years embedded with crypto founders across web3, NFTs, gaming, and media. The accounting frameworks, reporting infrastructure, and regulatory fluency are already built. You start from a position of strength.
How our embedded teams support blockchain companies.
Crypto-native accounting, regulatory fluency, and capital readiness for digital asset businesses.
Strategy
Learn from the portfolio
We work across L1s, transaction types, and business models. You benefit from what we've seen before you have to find out for yourself.
Operations
Account for every asset
Subledger management, reconciliation, and month-end close structured to meet audit and due diligence standards from day one.
Operations
Stay ahead of regulation
Tax treatment and reporting requirements in crypto shift constantly. We track every development so your books are never caught behind the curve.
Strategy
Access specialist expertise
Tap into Propeller's ecosystem of blockchain-focused tax, legal, audit, and subledger partners who already understand how this industry works.
Strategy
Focus on building
With accounting, compliance, and reporting covered, your time goes toward protocol development, community, and growth.
Cash management
Raise with confidence
We structure your financials the way investors and auditors expect. When the right opportunity arrives, your numbers are ready.
Built for the blockchain.
Eighteen years of financial infrastructure for the brands that built this industry.
88
Clients served
5
Blockchain & Web3 unicorns
$4B
Capital raised
$11B
Enterprise value created
FAQs
Questions your board will ask.
A fractional CFO is one person, part-time, with no team behind them. Propeller's embedded teams put a full finance function — CFO, FP&A, controllership, and accounting support — inside your company, working in your weekly rhythms and board prep from day one.
Fractional relationships reset when the person's calendar fills up or they move on; embedded teams are built to scale with you from seed to exit. The distinction isn't semantic, it's structural: you're not renting hours, you're building institutional memory that compounds.
AI can accelerate bookkeeping, but it can't yet run it unsupervised: when it comes to finance, 95% accuracy still isn’t good enough. Propeller's teams use finance-grade AI to handle data aggregation and pattern recognition, but every output is validated by people who know your business well enough to catch what the algorithm misses. The result is bookkeeping that's faster because of AI and accurate because of human judgment, not one or the other.
Context is what lets a finance team anticipate a problem instead of just reporting it after the fact. A CFO who's been in the room for your last three board meetings will catch a cash flow issue before it becomes a crisis; a new hire reading last quarter's reports won't. Propeller's embedded model is built around this: the longer we work inside a company, the more we understand its business logic, its decision patterns, and its blind spots — which is why context, not headcount, is the real asset.
The moment you ask this question you likely need more than a single hire can provide. Propeller provides an embeded CFO, FP&A, controllership, and accounting support working together, typically running 20-35% less expensive than a full-time CFO hire alone. Instead of choosing between "not yet" and "one very expensive person," you get the full function at the stage where you actually need it, and years before a solo hire would make financial sense.
Propeller works with venture- and growth-stage companies from seed through exit, typically in the $5M–$300M+ revenue range, with teams that flex up or down as you scale. Engagements run month-to-month rather than requiring a fixed minimum term, so the team you start with at Series A isn't the team you're stuck with at Series C.
