Who Propeller serves

Built for companies at the stage where finance becomes foundational.

  • Flag 06 Founders
  • Bank note 01 Financial Leaders
  • Coins stacked 01 Investors

Industries

Stages

  • Venture

    Full-stack finance from first round through Series B.

  • Growth

    Senior finance teams built for scale, M&A, and exit.

  • Case studies

    Proof of what embedded partnership delivers.

  • Insights

    Analysis and perspective on finance and AI.

  • Newsletters

    Past editions of Propeller's newsletter.

  • Our Story

    Eighteen years, one mission.

  • Team

    The people behind the partnerships.

  • Careers

    Build the future of finance with us.

Finance for growth-stage companies

Growth can break finance, unless you build it right.

Multi-entity operations, margin pressure, and strategic planning. Our embedded finance teams handle the complexity that comes with scale while you keep driving what’s next. We’ve supported 24 unicorns and counting.

Founders we’ve partnered with at growth stage

A fully embedded finance infrastructure that scales as fast as you do.

Markets expand, entities multiply, and M&A conversations accelerate. At the growth stage, finance stops being about tracking performance and starts becoming the engine that drives it.

We've partnered with companies through hypergrowth, acquisitions, and exits, bringing the expertise and institutional depth to help you scale without losing control.

Finance partners for companies scaling from growth stage through exit.

Growth isn’t accidental. You need the right people, in the right positions, at the right price.

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Scalability

Depth across the entire finance function

CFO, controller, FP&A, and accounting working as one, not individual hires you need to source and onboard. Light touch when you're building, intensive support when you're raising. Full flexibility that adapts to where you are.

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Affordability

World-class expertise at the right price

At this stage, every dollar counts. We deliver world-class finance teams for around 25% less than building in-house, and you skip the months-long process of sourcing, interviewing, and onboarding specialized talent.

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Experience

Strategic guidance that goes beyond the books

We help you navigate M&A opportunities, evaluate expansion decisions, and allocate capital for what’s next. Our CFOs have led companies through hypergrowth and exits. We've seen it all, and there's a lot an MBA can't teach you.

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Our services

Full-stack finance operations, embedded into your business.

  • Advanced financial modeling and forecasting

    Models that hold up under investor scrutiny.

  • Strategic CFO services

    Senior finance leadership without the full-time cost.

  • Operational finance support

    Day-to-day finance handled so you can focus on growth.

  • M&A advisory

    Expert guidance through deals, due diligence, and exits.

  • Investor relations

    Financials and narratives that keep investors confident.

A model that grows with you. 

We start as your full finance function and evolve into a strategic intelligence layer. The right-sized scope at every stage, no long-term contracts.

Propeller-led

$3-30M

Propeller’s fully embedded team handles your complete finance function.

  • CFO, accounting manager and staff—all Propeller
  • PropellerOS visibility built in

Propeller + selective hires

$10-50M

Add selective in-house hire while Propeller provides core finance and cross-portfolio insight.

  • Add a W2 finance director
  • Benchmarking and FP&A included

Propeller + your team

$30-300M

Hybrid model:your team handles strategy, Propeller supports reporting, analytics, and projects.

  • In-house CFO or VP Finance
  • Analytics and project support layered in

Led by your team

$100M+

Your senior finance team leads, Propeller provides scalable support and intelligence.

  • Client-led senior finance team
  • Full intelligence layer in place
"I think having functional financial systems allows you to make decisions better, quicker, and faster. More informed people feel more empowered, removing guesswork. What’s unique about Propeller is the efficiency and professionalism that help you get it done."
Yu Chiang Chen

YC Cheng

CEO, Hero Bread

Ready to build something remarkable?

FAQs

Questions your board will ask.

The signal is usually capacity, not company size: once you need 100+ hours a month of CFO-level judgment consistently, a full-time hire starts to pencil out. Many growth-stage companies use embedded support as a bridge during a CFO search, then transition Propeller into an augmentation role once the full-time hire is in place, so nothing gets rebuilt from scratch.

Interim CFO engagements typically run $15K-$35K/month depending on urgency and scope—compared to the cost of an empty CFO seat during a fundraise, close, or board cycle. With Propeller's growth-stage engagements you're getting a full team (CFO, controller, FP&A) rather than a single contractor, so coverage doesn't disappear if one person is out.

Most interim engagements run 3-12 months, scoped to a specific event — a CFO search, an M&A close, or a funding gap — rather than an open-ended commitment. Propeller's model is built for continuity past that window: 30-day notice to end the engagement either way, and 98% client retention after the first 90 days once fit is established.

Yes: multi-entity structures, intercompany transactions, and consolidated reporting are core to what triggers a growth-stage engagement in the first place. Structures are built to scale through your next two stages and stay M&A-ready, so a new entity or acquisition doesn't require a system rebuild.

Investor relations covers board deck preparation, investor reporting cadence, and being the point of contact for follow-up financial questions between board meetings (not just producing numbers, but managing the relationship built on them). At growth stage this usually matters more than at earlier stages, since board composition and reporting expectations get more formal after a Series B or C.