E-commerce & consumer
Build e-commerce & consumer growth that actually pays back.
E-commerce growth is easy to chase. Sustainable growth in DTC means knowing which products, channels, and users drive margin. We help brands figure out the difference.
E-commerce & consumer founders we’ve partnered with
Why founders in e-commerce & consumer build with Propeller
Best-selling products aren't always the most profitable. Customer economics shift by channel, and revenue doesn't always mean cash in the bank. E-commerce finance requires real-time unit economics, and most finance teams are working with last month's data.
We bring you full-stack teams who've scaled hundreds of DTC brands. We handle bookkeeping, forecasting, and cash management, while you get clarity on which channels and products pay back and where to double down.
How our embedded teams support e-commerce & consumer brands.
From monthly accounting to cash forecasting, financial expertise that helps you scale profitably.
Strategy
Scale your finance operations
Create budgets, manage banking relationships, and build financial infrastructure that grows with revenue.
Operations
Handle monthly accounting
Bookkeeping and month-end close that keeps your financials current as the business grows.
Cash management
Forecast revenue and cashflow
Model your revenue, cash needs, and profit margins so you know what's coming before it hits the bank.
Cash management
Manage debt and working capital
Structure financing that supports inventory, marketing spend, and seasonal demands without straining cash flow.
Strategy
Track channel performance
Understand which acquisition channels and products drive real profit, and where your marketing dollars work hardest.
Strategy
Prepare for exists or acquisitions
Build financials that hold up under due diligence. We structure your business to attract buyers and negotiate from strength.
Built for e-commerce & consumer brands.
Eighteen years of financial infrastructure for the brands that built this industry.
261
Clients served
3
E-commerce unicorns
$3B
Capital raised
$11B
Enterprise value created
“As Weezie has grown from a DTC startup into a more complex omnichannel business, Propeller has grown right alongside us. They provide the accounting rigor and financial foundation we rely on every day, while also bringing the strategic perspective to help us benchmark our performance, identify trends, and make thoughtful, long-term decisions.”
Lindsey Johnson
CEO and co-founder, Weezie
YoY growth
114%
Ranking in Inc 5000 fastest-growing company index
2,756
Annual revenue
$29M
Weezie • Finding success through careful, steady growth
Profitable by Design: Weezie's Multi-Year Journey with Propeller
Ready to build something remarkable?
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1,500+
Clients served
18+
Years of experience
26
Unicorns partnered with
$100B+
Enterprise value created
$29B+
Raised by clients
230+
Exits
1,500+
Clients served
18+
Years of experience
26
Unicorns partnered with
$100B+
Enterprise value created
$29B+
Raised by clients
230+
Exits
