Anthony Rosen CFO
As CFO, Anthony Rosen brings to Propeller a significant amount of global experience
(U.S., Europe, and Australia) and a unique background in finance, operations, and
strategy. He has held management and advisory roles across a number of
industries, including e-commerce, retail and consumer, apparel, industrials and
Since joining Propeller, Anthony has acted as CFO for over 30 e-commerce start-
ups based across the U.S. He has worked closely with the founders and leadership
teams to help drive and grow these businesses, advising in areas such as
accounting and budgeting, management reporting and KPIs, performance
marketing, procurement strategies and capital fundraising.
Prior to joining Propeller, Anthony was the CFO at Adore Me, a $100m e-commerce
retailer disrupting the women’s intimate apparel space, which was ranked in Inc.‘s
annual “5000 List” and Crain’s New York Business as one of the fastest growing
companies in the U.S. Before that, he has 15 years of experience in consulting and
private equity with firms such as Deloitte, Alvarez & Marsal, and Cerberus Capital.
Anthony received a BA in Economics from Cornell University (in his home town of
Ithaca!) and a Master’s in Finance from London Business School. After living
overseas for nearly 11 years (including 8 years in London and 3 years in Sydney),
he is very happy to be back home in New York!