Who Propeller serves

Built for companies at the stage where finance becomes foundational.

  • Flag 06 Founders
  • Bank note 01 Financial Leaders
  • Coins stacked 01 Investors

Industries

Stages

  • Venture

    Full-stack finance from first round through Series B.

  • Growth

    Senior finance teams built for scale, M&A, and exit.

  • Case studies

    Proof of what embedded partnership delivers.

  • Insights

    Analysis and perspective on finance and AI.

  • Newsletters

    Past editions of Propeller's newsletter.

  • Our Story

    Eighteen years, one mission.

  • Team

    The people behind the partnerships.

  • Careers

    Build the future of finance with us.

Hero Bread 2
Hero Bread White

Stores

2,300+

Funding

$47.5M

Weezie Founders
Weezie White 2

YoY growth

114%

Ranking in Inc 5000 fastest-growing company index

2,756

Equator multi
Equator Coffees White

Profitability target met, up from from 3-5% EBITDA

10-15% EBITA

Wholesale partners

400

Equator Coffees • Wholesale to omnichannel with strategic financial guidance

Building the Foundation for Accelerated Growth

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"I think having functional financial systems allows you to make decisions better, quicker, and faster. More informed people feel more empowered, removing guesswork. What’s unique about Propeller is the efficiency and professionalism that help you get it done."
Yu Chiang Chen

YC Cheng

CEO, Hero Bread

"I'd never sold a company before. I didn't know where to start. I've seen colleagues and competitors go through acquisitions who did not have a great experience. Fortunately, with Propeller, I felt supported strategically, tactically, and emotionally."
Lynn Graham Beekeeper

Lynn Graham

Founder, Beekeeper Marketing

“As Weezie has grown from a DTC startup into a more complex omnichannel business, Propeller has grown right alongside us. They provide the accounting rigor and financial foundation we rely on every day, while also bringing the strategic perspective to help us benchmark our performance, identify trends, and make thoughtful, long-term decisions.”
Lindsey Johnson Weezie

Lindsey Johnson

CEO and co-founder, Weezie

"Propeller has been valuable because of their fantastic skillset within the relative work as well as their ability to be a thought partner to me at this level. They push important things up to me and are my extra set of eyes and ears on the ground proactively helping me to see around corners."

Scott Cohn

CFO, Securly

All stories

Weezie Founders
Weezie White 2

YoY growth

114%

Ranking in Inc 5000 fastest-growing company index

2,756

Path water
Path Water White

Revenue run rate

$100M

Equator multi
Equator Coffees White

Profitability target met, up from from 3-5% EBITDA

10-15% EBITA

Wholesale partners

400

Equator Coffees • Wholesale to omnichannel with strategic financial guidance

Building the Foundation for Accelerated Growth

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